CEMA: Economic Mission from Casablanca to Rabat

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  • 27 avril 2024

CEMA: Economic Mission from Casablanca to Rabat

The Club des Entrepreneurs Monégasques en Afrique (CEMA) and the Monaco Economic Board (MEB) have undertaken an economic mission to Morocco, the results of which, according to initial reports, are very positive.

Under the leadership of Guillaume Rose, Managing Director of MEB, his Deputy Director Justin Highman, and Frédéric Geerts, Managing Director of CEMA, the Monegasque delegation was made up of 20 companies operating in various sectors such as banking, insurance, consultancy, logistics, transport, international trade, information and communication technologies, etc.

On the morning of Tuesday 16 April, the delegation was welcomed by the Casablanca Finance City Authority (CFC), an African economic and financial hub recognised as the continent's leading financial centre and a partner of major international financial centres. The entrepreneurs first attended a presentation on the business climate in Morocco, followed by a tailor-made presentation on investment trends and areas of influence in Africa by PwC.

In the afternoon, the Monegasque entrepreneurs met the Vice-President General of the Confédération Générale des Entreprises du Maroc (CGEM), the main voice of the private sector in Morocco, with over 90,000 direct and affiliated members. During the meeting, a cooperation agreement was signed between the CGEM, the MEB and the CEMA.

A networking session followed by a cocktail party gave Monegasque companies and Moroccan economic players the opportunity to explore numerous opportunities for collaboration.

In the evening, a meeting between the directors of MEB and CEMA and Mr Mustapha Zine, Honorary Consul of Monaco in Casablanca, added an extra touch of Moroccan-Monegasque conviviality to the mission.

The mission continued on Wednesday 17 April in Rabat, at the Moroccan Investment and Export Development Agency (AMDIE), where the delegation discovered the incentives for investing in Morocco.

This rich programme, in emblematic business locations in Morocco, and these economic meetings should in the medium term give rise to numerous projects for Monegasque and Moroccan companies.